Let’s do a deeper dive into electrolytes. The U.S. electrolyte drinks market size was estimated at $11.31 billion in 2023 and is predicted to be approximately $21.26 billion by 2034!  Needless to say, a lot of marketing dollars are spent telling us to consume more electrolytes, in the hopes that people will blindly go out […]

I have a 15 year old daughter. Which is code for I live with someone who knows everything. You can pretty much say anything and you are guaranteed to be wrong. So it was little to no surprise that the other day, she informed me that you cannot sufficiently hydrate yourself by drinking water alone. […]

I have four daughters. FOUR. They are still little but even my baby (6 years old today!) knows that sunscreen is a non-negotiable in our house. Luckily my oldest at 15 has embraced pretty much every skincare tip I have given her over the years and even my 9 year old is asking when she […]

This week, we thought it would be interesting for us to share with you some of the most frequent questions we get and the answers we give. What is the liquid foundation replacement that you recommend now that you discontinued your custom blended line? Yep – this is the number one question we have received […]